Effective Date: 01/09/2025
Last Updated: 01/09/2025

At XForm Coaching, your privacy matters. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website, services, and coaching platforms.

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1. Information We Collect

We may collect the following types of information:
• Personal details – name, email address, phone number, date of birth.
• Health and fitness information – including training history, injuries, nutrition details, goals, and body measurements such as weight, body composition, and heart rate data.
• Progress tracking data – such as progress photos, fitness test results, and training logs.
• Payment information – if you purchase services directly from us.
• Technical information – cookies, IP addresses, and browsing data when you use our website.

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2. How We Use Your Information

We use your information to:
• Deliver coaching services, training programmes, and nutrition support.
• Track progress (weight, body composition, photos, performance metrics).
• Communicate with you regarding your account, updates, or enquiries.
• Process payments securely.
• With your explicit consent, share anonymised or identified progress (e.g. testimonials, before/after photos) for marketing purposes.
• Improve our services and website experience.

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3. How We Protect Your Data
• All client data, including body composition and progress photos, is stored securely.
• Photos and sensitive progress data will only be shared publicly if written consent is provided by you.
• Payment details are handled via secure third-party providers (we do not store card details).
• Access to personal and health information is restricted to your coach.

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4. Sharing Your Information

We do not sell or rent your personal information. We may share data only when necessary:
• With coaching apps/platforms (e.g. TrueCoach, Everfit) to deliver your programme.
• With secure payment processors for transactions.
• With your consent, progress results may be shared for marketing (social media, website, or promotional material).
• With legal authorities if required by law.

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5. Your Rights

Under GDPR, you have the right to:
• Access the personal data we hold about you.
• Request corrections to inaccurate information.
• Request deletion of your data, including progress photos and body composition records.
• Withdraw consent to data processing or sharing at any time.
• Lodge a complaint with the UK Information Commissioner’s Office (ICO).

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6. Cookies

Our website may use cookies to improve your browsing experience. You can disable cookies in your browser settings, but some features may not function properly.

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7. Data Retention
• Progress data (weight, body composition, photos) is stored only while you are an active client.
• With your consent, progress photos or testimonials may be stored for longer for marketing purposes.
• Other data is retained only as long as necessary to provide services, meet legal obligations, or resolve disputes.

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8. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, you can contact us at: XForm2025@hotmail.com