I’m Stevie – founder of XForm Coaching, a firefighter, Army veteran, and fitness coach. After 13 years of service in the British Army and now serving as a full-time fireman, I’ve built my career around discipline, resilience, and performance under pressure.
That same mindset shapes how I coach. With qualifications in Personal Training (Level 3) and Applied Nutrition for Health, Wellness, Weight Management & Sports Performance (Level 4), I combine expert knowledge with real-world experience to deliver results that last.
XForm Coaching is about more than workouts and macros. It’s about helping you transform through execution—building structure, progression, and the knowledge you need to succeed. Whether your goal is fat loss, muscle gain or improved performance I’ll create a plan tailored to you and keep you accountable every step of the way.
We’re proud to offer in-person coaching across Kent, with two convenient locations to choose from:
📍 Maidstone (ME16 0ST)
📍 Medway (ME8 6BB)
•1:1 Personal Training available at both locations.
•Flexible session times to fit around your schedule.
•Option to combine in-person training with online coaching for maximum support.
Not local? Our online coaching is available anywhere in the UK (and beyond) through our coaching app.
Not local? No problem. Our online coaching gives you the same expert support and accountability — wherever you are.
Available to clients across the UK and beyond
Delivered via our coaching app with full support, progress tracking, and accountability
Weekly check-ins and direct contact with your coach, so you’re never on your own
Get the structure, guidance, and motivation of personal training — without being tied to a location.
Want the best of both worlds? Our hybrid coaching blends in-person training with online support so you get guidance inside the gym and accountability outside of it.
Combine in-person training with online support for maximum results
Perfect for clients who want face-to-face coaching plus ongoing accountability between sessions
Stay connected through our coaching app for workouts, nutrition, and progress tracking
Train with us in person, then carry the plan with you wherever you go.
Whether you’re in Maidstone, Medway, or miles away — we’ll build a coaching plan that works for you.
Step 1: Book Your Free Consultation
Your journey starts with a no-obligation chat. We’ll talk through your goals, current lifestyle, and challenges so we can map out the best path forward.
Step 2: Choose Your Package
Together, we’ll decide which programme suits you best — whether it’s body recomposition, event prep, strength & conditioning, running, performance, a custom blend or perhaps some 1:1 Personal Training sessions.
Step 3: Begin Your Transformation
Once you’re signed up, you’ll get access to your personalised plan, coaching app, and support system so you can start making progress from day one.
